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Influencer Manager | DERMSTORE | SkinStore

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Influencer Manager | DERMSTORE | SkinStore

Job Category

marketing

Division

THG Beauty

Location

New York, United States

Job Type

full-time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.  

We’re powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you. 

THG Beauty 

THG Beauty is quickly becoming one of the world’s leading online beauty retailers. From skincare to cosmetics and hair products, our brands are breaking boundaries and growing at a relentless pace.  

We’re home to market-leading websites like Lookfantastic, SkinStore, Dermstore, Mankind and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Illamasqua, Eyeko and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. 

With everything from manufacture and new product development to content creation, marketing and logistics delivered in-house, THG Beauty is perfectly positioned to consistently deliver rapid growth in a fast-moving, global industry. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience, anywhere in the world.  

It’s an incredibly exciting time to be joining the team. 

 

The Role

The Influencer Manager will be a proactive, creative and hardworking individual who's passionate about influencer marketing and social media. The ideal candidate will have experience in managing large scale influencer programmes, with the ability to create strategic and cost-effective plans, as well as experience in managing budgets, KPI’s and a team.

They will be an excellent communicator with the ability to build solid relationships both internally and externally, as well as having strong negotiation and organisational skills.

 

Responsibilities will include:

  • Alongside the Head of Influencer Marketing, help oversee the strategy for the US influencer programme across all beauty sites, ensuring cost efficiency is always at the forefront.
  • Manage budgets, relationships and campaign performance
  • Oversee a team of execs, helping to develop their skills whilst offering sufficient support and direction in order to hit monthly KPIs and channel targets
  • Build creative campaign ideas to increase global brand awareness and grow the various programmes across the US
  • Use tools including Excel, Google Analytics, Tableau amongst others to analyse and report on programme performance.
  • Liaise with Content, Social, Campaign and Digital teams to execute 360 marketing campaigns and amplify influencer coverage.
  • Liaise with Trade and Buying teams to ensure influencer channel at the forefront of all offers and exclusives
  • Create presentations and KPI reports for wider business on Weekly, Monthly and Quarterly basis.

Requirements:

  • A genuine interest in Influencer Marketing and an ambition to be at the forefront of this exciting area of digital marketing.
  • Experience in managing influencer campaigns with a wide range of objectives and KPIs.
  • An understanding of how influencers and wider community can play a key role in building brand awareness, affinity, content creation and driving commercial value.
  • Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok, Blogs, etc.
  • Experience working with a wide range of influencers from micro to macro tiers.
  • Outstanding communication, negotiation and organisational skills.
  • A proactive self-starter with a problem-solving attitude.
  • Experience working with US influencers is a bonus.

Key behaviours:

  • Team player – able to collaborate across functions
  • Initiative – able to think outside of the box
  • Organised
  • Driven and goal orientated
  • Creative
  • Can build strong relationships
  • Can work cross functionally across teams

Essential skills:

  • Prioritise, structure work & effectively manage time
  • Excellent communicator – able to give clarity and set direction
  • Ability to form good working relationships with internal teams and external clients
  • Critical thinker and problem-solving skills
  • Project management skills
  • Negotiation skills

Benefits

  • $70,000 per annum 
  • Bonus Structure
  • Agile Working Policy - 3 days in the office, 2 days working from home
  • Exclusive discounts off THG brands
  • Pension contribution
  • Many more...

 

 

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further. 

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. 

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