
Influencer Executive GLOSSYBOX DACH
Job Category
Ecommerce
Division
THG Beauty
Location
Berlin, Germany
Job Type
Full-time
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.
We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.
We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
About GLOSSYBOX
GLOSSYBOX is the leading luxury subscription-based beauty box service in Germany. Our
business concept unites premier brands from the cosmetics industry with customers and
beauty enthusiasts in an innovative and direct manner. Whether one chooses to subscribe to
our exclusively curated one-time box or wants to opt for the monthly box subscription, our
customers always receive selected beauty products delivered straight to their door - from
well-known brands to exciting, upcoming brands. Through various marketing channels we
create a transparent and sustainable relationship with our customers that allows us to
provide our partners with valuable feedback about their products and new insights about
their target market. Our more than 100 employees from 22 different nations direct all their
efforts to create the platform for beauty discovery. From our metropolitan offices in Berlin,
Stockholm, Manchester and New York we deliver boxes to our customers in 10 countries.
About the Role:
The Influencer Executive is responsible for developing, nurturing and growing our influencer relationships with tracked ROI across the German and Austrian territory.
Key responsibilities will include:
• Managing Influencer Relationships
• Coordinate the implementation of influencer cooperations on different channels,
independently conduct negotiations, and ensure campaign reports
• Independently open new channels and research suitable cooperation partners and new target
groups
• Develop creative and authentic concepts for influencer marketing campaigns awareness and
build a love brand
• Research and identification of suitable influencer and trending areas for GLOSSYBOX
• Overseeing regular influencer reporting and callouts
• Collaborating on strategy and execution of campaigns, box launches and events
• Managing influencers on a day to day basis
• Complete end-to-end relationship management with influencers, from initial outreach
emails, price negotiations, briefings to processing payments
• Assisting with influencer recruitment for influencer campaigns and to build on our influencer
community
• Assisting with strengthening the influencer strategy for GLOSSYBOX DACH
• Liaising with cross-functional teams to ensure products for influencers and other channels
support on influencer campaigns
• Research and reporting on influencer campaign trends and competitive behavior
• Input into creative campaign ideas and strategies to build global brand
• Use Excel, Google Analytics and internal tools to analyse and report on influencer
performance
• Expand our social media channels and tap into new markets by closely monitoring social
media trends and opening up new sales channels via current and emerging platforms
• Liaise with Content, Social, Campaign and Digital teams to execute 360 marketing campaigns
and amplify influencer coverage (A special relationship between influencer and affiliates is
key)
• Support the Marketing Team with ad hoc tasks, including the organisation and management
of Influencer and PR events
Requirements
• Experience in influencer marketing or strong relationship into the influencer world
• A genuine interest in beauty
• Bachelor's or master's degree in marketing
• Proven track record in outreach campaign strategies
• In depth knowledge of social media marketing industry
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Outstanding project management skills
• Excellent interpersonal and relationship building skills
• Networking aptitude
• You are great at communicating and maintaining our influencer relations
• You create innovative ideas to promote our products via events and similar activations to
increase awareness and build a love brand
• Based in Berlin
• Passion for social media and specifically influencers & content creators
• Fluently in German
• Strong verbal and written communication skills in English
• Extremely organized and detail-oriented
• An understanding of the influencer implementation process
• Experience with influencer targeting tools or general interest in software and digesting data
• Ability to analyze data and drawing recommendations based on data insights
• Knowledge of both current and emerging global platforms including but not limited to
Instagram, Facebook, YouTube, TikTok etc.
• Have a pulse on industry trends and culture
• Have a "no task is too small" attitude and enjoys a fast-paced environment
• Being on top of upcoming influencers and trends in the social media world
Benefits
• A young and dynamic environment with an international and highly motivated team
• Opportunities for individual development, varied tasks and a steep learning curve
• Flat hierarchies and flexible structures
• Modern open-space office in the heart of Berlin
..... and of course your monthly GLOSSYBOX
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
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