Head of PR - Nutrition

THG Nutrition 

THG Nutrition is one of the world’s leading players in online sports and nutrition retail. Our brands are breaking boundaries and growing at a relentless pace. 

We’re home to the world’s largest online sports nutrition brand Myprotein, including its family of brands Myvegan, Myvitamins, Command, MP Clothing and Myprotein Pro, as well as Exante. All are loved and trusted by millions of fans worldwide. 

With everything from manufacture and new product development to content creation, marketing and logistics delivered in-house, THG Nutrition is perfectly positioned to consistently deliver rapid growth in a fast-moving, global industry. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience, anywhere in the world.  

It’s an incredibly exciting time to be joining the team.

Responsibilities:

• Taking the lead in brand PR strategies and heavily involved in larger brand marketing plans (from inception), always considering long-term and short-term goals for each brand
• Forge relationships and meet regularly with internal teams and represent the PR team at internal meetings
• Leading a team to provide an outstanding level of service for your brands, including frequent meetings and excellent relationships with senior brand leaders
• Hands-on media relations, and supporting the larger PR team with their outreach
• Management of planning, budgets and execution of projects such as press and launch events, press mailers and sample sends
• Use developed skills to push brand focuses strategically and creatively and work with other parts of the wider business to develop PR opportunities
• Ensure robust procedures in place for approvals, issue resolution, crisis management and escalation
• Create and implement press-worthy international and regional media campaigns that lead to tangible results in the form of media coverage across target publications
• Lead the PR campaign for the launch of new products and services, ensuring all coverage is consistent and on-message
• Manage content creation for key communication vehicles, including news releases, media pitches, media responses, messaging documents and award submissions.
• Lead press release writing, delegating releases to other members of your team where needed, and proof-reading all releases for your brands before they are sent
• Frequent proactive pitching story ideas to journalists by email or in person
• Manage direct reports, including conducting monthly 1-1s and quarterly reviews
• Understanding the SEO strategy to maximise all opportunities
• Strong understanding of media value - coverage, traffic, brand association – and proven results
• Overseeing quarterly reporting

Requirements 

• 5+ years' experience in a PR or communications role
• Track record of successfully leading a team
• Strong consumer PR experience, including project management and event management
• Experience in designing and executing successful PR and marketing campaigns
• Experience of managing budgets, projects, timelines and schedules
• Excellent knowledge of the UK Press and strong relationships within the industry at senior level
• Exceptional brand and media facing ability and strong communication skills
• The ability to plan and strategise at a senior level