Head of Brand Marketing - THG Experience

Brand Marketing Director is responsible for planning, developing, implementing and managing the overall THG Experience Portfolio Marketing Strategy, including Hale Country Club & Spa, King Street Townhouse Hotel, King Street Hotel Gym & Spa and Great John Street Hotel.  

Main Responsibilities 

• Provide leadership and expertise to drive long term strategy and vision for each property under the THG Experience portfolio, integrating strategy (where applicable) and brand. 
• Lead team on brand strategy from ideation to launch. Develop cohesive brand identity and messaging. 
• Develop and execute comprehensive marketing strategies to drive brand awareness, brand consistency, that supports customer acquisition, and revenue growth. 
• Develop multi-channel programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results. 
• Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration across business units. 
• Support and review the creation of content across all mediums, with hands on creative involvement. 
• Collaborate with cross-functional teams to identify target audiences, market trends, and competitive landscape to inform marketing initiatives. 
• Oversee the creation and execution of compelling marketing campaigns across various channels, including digital, social media, e-mail, content marketing, and video. 
• Generate new strategies and tactics to get the word out about the THG Experience portfolio and drive customers to our properties.  
• Lead annual/monthly planning and strategy meetings to foster collaboration across multiple teams and keep projects on track. Develop data sets on ROI of marketing efforts and make recommendations according to findings. 
• Monitor and report on key marketing metrics, providing regular performance analysis and recommendations for improvement. 
• Stay up to date with industry trends, emerging technologies, and best practices in marketing to drive innovation and competitive advantage. 
• Continuously evaluate and optimize marketing processes and workflows to streamline operations and enhance efficiency. 
• Ensure all aspects of marketing are on brand, consistent, focused on customer outcomes, and employ best marketing practices. 
• Identify trends and insights and optimize spend and performance based on the insight. 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and client touch points. 
• Other tasks or duties as assigned. 

 

Knowledge/Experience/Technical Skills/Behaviours 

 
Essential Skills: 

• Ability to lead a team to deliver a shared mission  
• Ability to prioritise and structure work delivery  
• Excellent communicator – is able to give clarity and set direction  
• Strong commercial awareness about the industry  
• Critical thinker and problem-solving skills  

 
Essential Behaviours: 

• Leadership 
• Passionate about never being ordinary  
• Good listener  
• Team worker – able to collaborate across functions  
• Initiative – able to think outside of the box  
• Organised  
• Assertiveness  
• Pro-active and positive ‘can do’ attitude