Group Influencer Marketing Lead

Team: THG Society, working specifically across all THG internal divisions

Job Spec:

· Oversee and support on the implementation of influencer marketing strategies & creative campaigns

· Identify the areas in need of support across the divisions, looking at the different KPIs and performance MoM, YoY

· Be the central POC for THG Group brands to convey learnings from around the group and initiate conversations with teams on performance

· Oversee divisional channel performance including supporting the divisions with commercial KPI’s, budgets & Targets

· Challenge regularly KPIs reported on across all campaigns, ensuring both content and conversion performance is captured and provides sufficient context and learnings, including market & vertical benchmarks

· Push integration of Society as THE influencer platform for all campaigns

· Ensure cross-brands opportunities are leveraged where possible/relevant, including internal reporting on progress, working closely with the Head of Influencer Performance (Society External) on SLT comms

· Line-manage managers and/or senior executives across THG Society, ensuring they’re clear on their development plans and priorities whilst ensuring overall bandwidth is managed closely

· Align regularly with the Channel Heads divisionally on processes and opportunities

· Align regularly with Marketing Finance on divisional campaign spend & position to targets

· Work closely with Central Data & Ops to ensure THG Society processes are up-to-date, optimised and implemented within the divisions as well as organise regular trainings (refresh / new staff)

· Support on Client Satisfaction Surveys on a quarterly basis (across Divisions)

· Ensure a form of QBRs is in place with specific care to divisional strategies, overall business goals and wider divisional collaborations

· Build case-studies and learnings to help support the development of new Consultancy unit within THG Society

· Stay on top of emerging industry trends, technologies, and social platform updates

· Implement ‘newsletter’ format of insights & learnings to be shared across all the influencers teams with the support of the Head of Influencer Performance (Society External)

· Support the Society Tech team on steering the prioritisations & roadmap of platform development

· Work in tandem with Head of Influencer Performance (Society External) on challenging processes, building efficiencies, and implementing new Ways of Working across Society both as an agency & platform.