Global Head of Paid Media | LOOKFANTASTIC

About the Division:

Lookfantastic is Europe’s No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world’s greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever-expanding team as we strive to become the Worlds No1 Online.

About the role:

Leading global paid search, video and display activity for the division across all relevant platforms such as Google, Microsoft Advertising, Yandex, Baidu, Naver, YouTube

Reporting to: Paid Marketing Director - Beauty

Responsible for: Performance of global paid search, video and display activity. Budgets of £100m a year. Revenue delivery of £500m annually. Developing structures, process, and strategies for the paid media regional teams. Applying best practices and testing frameworks to ensure optimal performance and development of the channel.

Key Responsibilities:

• Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
• Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume and hit targets.
• Forecasting daily, monthly and yearly budgets.
• Delivery of performance targets and ownership of analysis / insights.
• Supporting the paid media team with strategic direction.
• Conducting competitor research and analysis
• Facilitating flow of communication from Senior Leadership team into Operational Paid Media team.
• Delegation of tasks based on prioritisation to paid media team.

KPI’s:

• Global paid media performance, measured against Revenue, COS%, Customer acquisition and CAC.
• Delivery of strategy across all relevant platforms and surfaces.
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Team management and growth of team members

Key behaviours:

• Team player – able to collaborate across functions 
• Management – Able to prioritise, delegate effectively and support growth of team members.
• Initiative – able to think outside of the box 
• Organised 
• Pro-active and positive attitude 
• Developing self and others 
• Driven and goal orientated  
• Passionate 
• Can build strong relationships 
• Can work cross functionally across teams   

Essential skills:

• Prioritise, structure work & effectively manage time 
• Capability with key marketing platform technologies
• Excellent communicator – able to give clarity and provide detail on insights
• Ability to form good working relationships with internal teams
• Critical thinker and problem-solving skills 
• Project management skills 

Based out of our ICON office, Manchester.