Digital PR Manager

About Ingenuity:
THG Ingenuity solves global and local challenges for its partners, including, Nestle, P&G and Hotel Chocolat by delivering a seamless, effective and scalable direct-to-consumer retail model by incorporating all the required components for global digital commerce into a single, digital platform. This enables THG to offer brands access to every product and service required to launch and scale a global e-commerce solution through a single SaaS relationship, which eradicates the complexity and cost of multi-partner relationships. Built to empower both brands and customers alike, the Ingenuity ecosystem takes all the pieces needed for successful e-commerce propositions, and places them under one roof. Encompassing everything from Influencers, SEO, PPC, Content, Affiliates, Paid Social, Social Media, CRM to, Client Marketing.

The Role 

Digital PR is a fast moving and exciting channel within THG Ingenuity’s marketing team. The Digital PR Manager will be involved across all stages of product & reactive PR, as well as data driven & creative campaigns working alongside the Senior Digital PR Manager. The Digital PR Manager will have direct connection to the SEO, Content & Creative teams, to brief required assets, research and content needed for campaigns. 

The role will require a creative approach and attention to detail, with planning, research and communication skills all important. 

Responsibilities:

• Having end-to-end control of planning, researching and implementing digital PR campaigns for a set of clients. 
• Organising & running ideation sessions to generate campaign ideas & hooks. 
• Planning & undertaking research to gather data or information related to a campaign. 
• Briefing and collating campaign assets together & compiling pitch emails. 
• Developing and managing digital PR campaigns through their entire lifecycle, from ideation and production through to outreach, analysis and reporting.  
• Undertaking quality control of work completed by the rest of the team, providing feedback and guidance where needed.  
• Sending pitches to journalists & running follow-ups. 
• Reporting on campaign performance. 
• Monitoring requests from journalists via email, ResponseSource and social media. 
• Organising product samples for journalists 
• Running client calls & providing post campaign analysis reporting. 
• Learning and keeping up to date with the latest digital PR techniques & strategies. 
• Providing support to the Head of Digital PR. 
• Working with junior members of the team to help improve their knowledge and skills. 

Required Experience:

• Experience within a digital PR role and a good knowledge of social media. 
• Excellent analytical & research skills. 
• Keen eye for numbers, able to interpret complex data sets and spot a good story 
• Understanding how to monitor and measure digital marketing. 
• Ability to research and write engaging content. 
• Good knowledge of Google Analytics. 
• Solid Microsoft Excel, PowerPoint and Teams/Planner experience. 
• High degree of written proficiency. 
• Able to work within deadlines & to multitask. 
• Strong communication skills. 

Benefits:

• Competitive salary at an LSE listed company
• Bonus scheme
• Onsite/remote Dr and Physio & 24/7 Wellbeing support.
• THG Group Discounts up to 70%
• Enhanced maternity and paternity leave
• Tech salary sacrifice scheme
• Bike to work scheme
• Learning and Development throughout your career
• Agile Working - 3 days per week in our Manchester office

 

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