Digital Marketing Executive | Beauty Brands

Life at THG Beauty 

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. 

 

Why be a Digital Marketing Executive at THG Beauty? 

As a Digital Marketing Executive you will support the AMELIORATE brand team in leading and implement exciting marketing initiatives that strengthen our brand presence, engage our online community, and drive brand awareness and customer retention. You’ll work closely with cross-functional teams to execute high-performing campaigns, events and launches that reflect the latest beauty trends and consumer behaviours.

 

As Digital Marketing Executive, you’ll:  

• Plan, support and implement multi-channel digital marketing campaigns (social media, email) aligned with brand goals.
  
  
• Uphold the brand’s mission to promote science-backed skincare and dermatologist trust.
  
  
• Stay updated on beauty trends, consumer behaviour, and competitor activities to inform marketing strategies.
  
  
• Support with ideation and execution of 360 web and channel-specific content for various platforms in both written and visual formats, working collaboratively with channel leads across Blog, App, Paid Social etc.
  
  
• Work with e-com team to monitor & report performance, track KPI’s, influencer results, and website analytics.
  
  
• Generate reports to measure the success of your campaigns and provide insights for improvement.
  
  
• Work closely with cross-functional teams (sales, PR, product) to ensure campaigns support overall business objectives.
  
  
• Bring innovative ideas to improve digital presence, campaign creativity, and audience engagement.
  
  
• Ensure all digital content aligns with the brand’s voice, tone, and aesthetics.
  
  
• Maintain consistency across all marketing channels and touchpoints.
  
  
• Continuously improve personal skills to contribute more effectively to the team and company growth.
  
  
• Demonstrate agility — adapt quickly based on performance data and trends and the needs of the business

 

What skills and experience do I need for this role? 

• Bachelor’s degree in marketing, Communications, Digital Media, or related field.
  
  
• 2+ years’ experience in digital marketing, ideally within the beauty, skincare, or lifestyle sector.
  
  
• Strong understanding of beauty trends, consumer behaviour, and industry dynamics.
  
  
• Proficiency in social media platforms, Canva, Google Ads/Analytics, email marketing tools, and content management systems
  
  
• Creative mindset with strong aesthetic sensibility and attention to detail.
  
  
• Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
  
  
• Excellent written and verbal communication skills
  
  
• A solid grasp of the English language, immaculate grammar and the ability to spot errors quickly
  
  
• Knowledge of management platforms and reporting tools such as Content Square, Google Analytics and Keyword Planner ideal but not necessary
  
  
• Self-starter with project management skills
  
  
• Can-do attitude

 

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 

• Enhanced maternity and paternity pay, depending on length of service.  

• Up to 10 days compassionate leave. 

• Buy back up to 3 days each year. 

• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 

• Access our in-house CBT therapist. 

• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  

• State-of-the-art on-site gym. 

• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 

• Subsidised bus pass from Manchester City Centre to our ICON office.  

• Up to 50% staff discount on THG brands. 

• On-site staff shop. 

• Access to on-site barber. 

• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 

• Anniversary gifts when you hit 5 and 10 years of service.