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CRM Executive - ROW | LOOKFANTASTIC

Canteen staff at the company canteen cash register

Job Category

Marketing

Division

THG Beauty

Location

UK, Manchester

Job Type

Full-time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.  

We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you. 

About THG Beauty 

THG Beauty is quickly becoming one of the world’s leading online beauty retailers. From skincare to cosmetics and hair products, our brands are breaking boundaries and growing at a relentless pace.  

We’re home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Mankind and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Illamasqua, Eyeko and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. 

With everything from manufacture and new product development to content creation, marketing and logistics delivered in-house, THG Beauty is perfectly positioned to consistently deliver rapid growth in a fast-moving, global industry. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience, anywhere in the world.  

 

About the Role 

Reporting into the Senior CRM Manager, the CRM Executive (Rest Of World) will support the LOOKFANTASTIC CRM team in the execution of the ROW CRM strategy: briefing and amending creative, building and scheduling emails and push app notifications to drive continued growth in sales, whilst delivering a great customer experience.  

 

Responsibilities 

  • Work with local marketing teams, trading teams and the Senior CRM Manager to deliver bespoke channel plans per market based on revenue targets and business growth plans. 
  • Act as the key CRM point of contact for our ROW markets. 
  • Responsible for the briefing, building and scheduling of email marketing communications, SMS and app push notifications for the ROW CRM team. 
  • Segmentation of the customer database using in-house CRM tools.  
  • A/B testing to ensure emails are optimised to the best performing setups. 
  • Update templates for automated and triggered email campaigns as and when required. 
  • Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.  
  • Be a champion for CRM in the business. 

KPIs 

  • Support the wider CRM team to achieve the monthly revenue targets and channel KPIs. 
  • Ensure all email communications, SMS and app push notifications are delivered on time and in line with the global CRM strategy. 
  • Ensure all CRM messaging aligns with wider brand messaging and tone of voice. 

 

Requirements 

Essential: 

  • At least 1 year CRM experience  
  • Comfortable working with international teams  
  • Time management and organisation: prioritise workload & effectively manage time to meet tight deadlines 
  • Team player 
  • Assertive and pro-active with a positive attitude 
  • Strong analytical skills and comfortable using Excel 
  • A keen eye for detail 
  • Ability to work in a fast-paced environment 

Desirable: 

  • Multi-channel experience and exposure (Email, SMS, App Push Notifications) 
  • Line management experience 
  • Experience of international markets, ideally the EU, Asia and/or Australia 
  • Understanding of customer data and segmentation 
  • Knowledge of digital marketing channels other than email 
  • Experience with Google Analytics and/or Tableau 
  • Passionate about the beauty industry 
  • E-commerce sector experience 

 

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further. 

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. 

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