Brand Manager - Packaging - Myprotein

Location: Icon 1, WA15 0AF

About THG Nutrition:

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. 

Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day. 

Why be a Brand Manager - Packaging at THG? 

Joining THG Nutrition as Brand Manager for Packaging means stepping into a role at the forefront of product innovation, creativity, and global brand impact. You’ll work with some of the market’s most forward-thinking products and play a key role in how customers around the world discover and experience them.

Packaging is one of the most influential brand touchpoints, and in this role, you’ll lead the packaging agenda from a brand perspective—bringing design, format, and storytelling to the forefront. You’ll shape how our products look and feel, ensuring every pack reflects our identity and elevates product understanding and appeal.

You’ll take ownership of briefing new artwork, developing creative concepts, and spotting opportunities for new packaging initiatives that push the brand forward. Sustainability will also be central to your work, contributing to long-term strategies that support THG’s environmental goals and help our brands make responsible choices.

If you want to make a tangible impact, drive brand identity through one of its most powerful assets and shape the future of packaging for a global leader, this role offers an unmatched opportunity.

As a Brand Manager you will: 

• Responsible for developing design strategies for THG Nutrition’s product portfolio in collaboration with the Brand/creative team, NPD and procurement/supply chain teams.
• Oversee the packaging development process from packaging briefing, to design development (with our agencies), artwork and print
• Ensure packaging products are developed to the highest standard and final product meet agreed specifications
• Ensure on pack copy is customer facing, fit for purpose and compliant
• Monitor packaging complaints across the range to ensure continuous development of our packaging
• Benchmark competitor designs to spot opportunities for improvement (formats, customer experience, copy, design)
• Liaise with cross-functional teams to identify opportunities to improve customer experience
• Liaise with suppliers and the Packaging Procurement teams to find new innovative packaging formats suitable for our range
• Be the champion of sustainability, ensuring the range is as sustainable as it can be
• Together with Packaging Procurement and Engineering, identify opportunities to reduce cost while maintaining quality

What skills and experience do I need for this role? 

• Minimum 4 years of experience in a relevant field
• At least 1 year working in brand or product led marketing
• Creativity and innovation – a keen visual eye and ability to see the opportunity in novel ideas
• Strong communication skills and resilience - specifically the ability to co-ordinate and communicate packaging vision to other members of the team and external partners
• Interpersonal skills – empathy, ability to get on with and influence a wide variety of people at all levels, including designers, marketing teams, supply chain, trading managers and senior management
• Drive for results - we are looking for accountable success and results
• Project Management – ability to prioritise and work on multiple projects at once

Preferred Requirements

• Interest and knowledge in the sports, health and wellbeing markets
• Keen interest in sustainability with some level of experience.
• Relationship management experience
• Experience of web analytics tools (preferably Google Analytics)
• Experience in FMCG or CPG

What’s in it for me? 

Career Development 

• Access bespoke development programmes that have been designed and developed by our in-house L&D team. 
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider. 

Enhanced Leave 

• 25 days annual leave plus bank holidays. 
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! 
• Enhanced maternity and paternity pay, depending on length of service. 
• Up to 10 days compassionate leave. 
• Buy back up to 3 days each year. 
• Unlock 2 days volunteer leave after 12-months. 

Wellbeing Support 

• Access face-to-face and virtual appointments with our in-house GP. 
• Access our in-house CBT therapist. 
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa. 
• State-of-the-art on-site gym. 
• Access to our on-site physio. 

Other Perks 

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme. 
• Subsidised bus pass from Manchester City Centre to our ICON office. 
• Up to 50% staff discount on THG brands. 
• On-site staff shop. 
• Access to on-site barber. 
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. 
• Anniversary gifts when you hit 5 and 10 years of service. 

We are an equal opportunities employer. 

We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.