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Brand Manager - Mybrands


Brand Manager - Mybrands

Job Category



THG Nutrition


Manchester, United Kingdom

Job Type


THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.  

We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you. 

THG Nutrition & Wellness

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.  

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.  

It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward. 

About The Role

Reporting into the Senior Brand Manager, we are looking for a creative, ambitious Brand Manager to work on developing the Myvegan brand (sold both on Myvegan & Myprotein) from leading campaigns to launching new products and everything in between.


- Management of direct brand reports.

- Responsible for the Myvegan brand strategy & growth opportunities with support of the Senior Brand Manager, conducting competitor and market research where relevant to drive decisions making.

- Responsible for developing Myvegan brand guidelines & ensuring adherence across all marketing touchpoints.

- Responsible for overarching brand calendar, campaigns & new product launches with end-to-end project management across each.

- Brand health & campaign analysis to drive commercial decisions.

- Driving innovative and creative brand ideas throughout brand plans, project & activations.

- Management of key brand partnerships, events and brand experiences in line with brand calendar and strategy.

- Brand process management ensuring efficiencies are made to allow wider focus on brand growth projects over BAU for yourself & the team.

- Manage close relationships with all paid & organic marketing channels, Ecommerce, Customer Services, Packaging, Studios, Supply Chain teams & externals where required.

- Brand approval on all brand comms across PR, social, content, ECRM.

- Management of marketing budget


· 2-3 years’ relevant experience in brand marketing and campaign management

· Previous work experience in FMCG marketing is preferred

· A real creative flair!

· Strong verbal and written communications skills with ability to manage internal and external relationships to drive desirable results

· Resourceful, result oriented with ability to work under pressure and multi-task

· Strong project management skill, capable of taking ownership of campaign projects and see through completion


Required Demonstratable Skills:

· Strong communication skills – experience communicating with stakeholders across a business & managing a team.

· Energetic and driven attitude to work – autonomous work ethic and driven to push projects over the line.

· Highly organised – this role will involve managing multiple projects at once

· Creatively-minded - you understand how important storytelling is to build a brand, and you know how to think outside the box.

· Strategic brand skills - experience taking research and data and turning them into insights to lead brand development and creative brief

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further. 

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. 

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