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Assistant Product Marketing Manager - Myprotein

Canteen staff at the company canteen cash register

Job Category



THG Nutrition


UK, Manchester

Job Type


THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.  

We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you. 

THG Nutrition & Wellness

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day. 

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.  

It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward. 

Job Title: Assistant Product Marketing Manager 

Category: Packaging 

Location: THG HQ (WA15 0AF) Office based 

Job Overview: 

THG Nutrition is seeking an enthusiastic and innovative Assistant Product Marketing Manager to join our product marketing team and own the branded side of packaging. This role will have you working with some of the market’s most innovative products on a global scale. You will lead the creative packaging strategy and execution, prioritising design consistency across the Masterbrand, including new product development formats, licensing / partnerships and continual packaging improvements.  

Key Responsibilities: 

  • Design Strategy Development:
    • Continually develop strategic approach to packaging development, ensuring brand alignment and consistency across categories.  
    • Packaging Development Oversight: Manage the packaging development process from briefing to design development, artwork, and print in collaboration with product marketing, brand team, NPD, packaging procurement and design teams. 
  • Quality Assurance: 
    • Ensure packaging products are developed to the highest standards and final products meet agreed specifications and brand guidelines. 
  • Customer-Focused Copy:  
    • Ensure on-pack copy is customer-facing, fit for purpose, and compliant. 
  • Continuous Improvement: 
    • Monitor packaging complaints to ensure continuous development and improvement of our packaging. 
  • Competitive Benchmarking: 
    • Analyse competitor designs to identify opportunities for improvement in formats, customer experience, copy, and design. 
  • Cross-Functional Collaboration: 
    • Work with cross-functional teams to identify opportunities to enhance the customer experience. 
  • Supplier and Procurement Liaison:  
    • Collaborate with suppliers and the Packaging Procurement teams to find innovative packaging formats suitable for our range. 
  • Sustainability Champion: 
    • Working with the central sustainability lead, being an advocate for sustainability, ensuring the range is as eco-friendly as possible. 
  • Cost Reduction Initiatives: 
    • Identify opportunities to reduce costs while maintaining quality, in partnership with Packaging Procurement and Engineering. 
  • Project Management : 
    • Manage multiple briefs across a wide portfolio, liaise with stakeholders between creative teams, artwork, NPD and other stakeholders to provide prompt and timely updates, ensuring lead-times are adhered to  


  • Business growth and brand alignment:
    • Test, model, and implement revenue-enhancing opportunities through packaging exploration to meet consumer demands and changing industry landscapes
  • Continuous Improvements: 
    • Design and implement strategies to continually evolve packaging formats, user experience, and striving to achieve sustainability targets.
  • New product exploration: 
    • Collaborate with design teams to implement design strategies for new ranges, including partnerships and limited editions. 
  • Industry Leader:
    • Benchmark the brand against competitors and monitor complaints to ensure our packaging is industry-leading, sustainable, and high-quality. 

The Person 

Essential Requirements 

  • Minimum 2 years of experience in a relevant field (Brand roles with experience working on packaging)
  • Creativity and innovation with a keen visual eye
  • Strong communication skills and resilience to coordinate and convey packaging vision to team members and external partners.
  • Excellent interpersonal skills to influence and work with a variety of people at all levels.
  • Drive for results with accountability for success.
  • Project management skills with the ability to prioritize and manage multiple projects. 

Preferred Requirements 

  • Interest and knowledge in the sports, health, and wellbeing markets.
  • Keen interest in sustainability with some experience.
  • Relationship management experience.
  • Experience with web analytics tools (preferably Google Analytics).
  • Experience in FMCG or CPG.
  • Understanding of digital marketing techniques and tools (PPC, Email, Social, SEO, PR) and an interest in data and insights. 

What's on offer:

  • Competitive Salary 
  • 25 days holiday + bank holidays 
  • Birthday off 
  • On site doctor
  • On site Gym
  • Discounts across THG Brands 
  • Pension 
  • Other benefits 


Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further. 

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. 

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THG Nutrition Inclusion

At THG we celebrate differences:
We strongly urge candidates to participate in this survey, as it will aid us in gaining insights into the individuals who are interested in joining our team. Rest assured that all the data collected will remain anonymous and will be compiled into a comprehensive report. This report will help us assess our recruitment procedures to enhance inclusivity and take proactive steps to ensure that THG Nutrition & Wellness maintains a diverse and representative workforce.
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