Affiliate Marketing Executive - Beauty Brands

About the Division - THG Beauty Brands

With an industry recognised portfolio of market leading beauty brands, we are accelerating our momentum to become the number one Health and Beauty retailer globally. With brands across multiple categories such as Perricone MD, Illamasqua, ESPA, Christophe Robin and Grow Gorgeous we have people and their ambition, passion and unremitting determination at the heart of what we do - whether we are innovating our packaging, building disruptive ecommerce capabilities or creating a powerful brand campaign.

Purpose of Role: The Affiliate Marketing Executive is responsible for supporting with the day to day management of affiliate programmes, managing numerous publisher relationships, developing the channel and supporting the Affiliate Marketing Manager.

Responsibilities:

Strategy Development:

• Understanding the affiliate marketing budget and support in analysis of ROIs and KPIs
• Establishing clear new customer acquisition driving initiatives
• New partner outreach and quarterly planning at campaign level
• Monitor and analyse performance against key KPIs and ROI and make suggestions for optimisation
• Develop relationships with strategic partners, affiliates and agencies to increase brand awareness and drive performance across the channel
• Proactive publisher recruitment and collaborate with affiliate network for continuous onboarding of new partners
• Optimising affiliate partnerships
• Regular quality control and exposure auditing across affiliate partners
• Partnership vetting and managing the approvals of new partnerships on our affiliate programmes
• Managing the promotional planning and ensuring this is being secured in advance
• Support the Affiliate Manager in reporting on affiliate channel performance and campaigns

Cross Team Collaboration:

• Collaboration with wider trading and marketing teams to understand and support key campaigns, promotions and messages
• Daily communication and weekly catch ups to ensure deliverables are being met within our Affiliate network
• Collaborate with other digital and marketing teams on broader performance marketing projects, Partnerships and campaign planning
• Liaise with Central Marketing to support with driving cost efficiencies and sharing best practice

Team Development:

• Provides support to new team members during the learning process

KPI’s

• Sales and Revenue targets
• Cost targets and COS%
• Channel growth
• New publisher on-boarding
• New customer / new user acquisition target

Key behaviours

• Team player – able to collaborate across functions
• Initiative – able to think outside of the box
• Organised
• Pro-active and positive attitude
• Driven and goal orientated
• Passionate
• Can build strong relationships

Essential skills

• Excellent communication skills
• Basic understanding of digital Key Performance Indicators
• Able to manage relationships with external partners and agencies
• Able to negotiate to ensure cost efficiency for the channel
• Can perform well under pressure and deliver results in difficult situations

Benefits - 

• Competitive Salary
• Discretionary Bi-annual Bonus Structure (Performance Related)
• Hybrid Working: 3 days in the office, 2 days WFH
• Company Pension Scheme – Matching up to 4%
• Access to On-Site Doctor, Physio and Gym
• Commitment to Continued Learning and Development Through our Bespoke L&D Offering
• Exclusive Discounts off THG Brands