THG Ingenuity is a proven enablement platform for frictionless, end-to-end digital commerce, with its ability and value demonstrated by the Group’s digital leadership positions in the Beauty and Nutrition categories.
The platform was initially developed by THG to overcome weaknesses and disproportionate costs in third party technology and supporting e-commerce services, and is now licensed to a rapidly growing set of brand owners under long-term SaaS contracts. This has followed 16 years of continuous investment in proprietary technology, operations, digital and data infrastructure to grow THG’s brands into digital category leaders.
THG Ingenuity solves global and local challenges for its partners.
The platform integrates;
THG’s advanced e-commerce software technology (including digital commerce, SaaS Marketing & Operating technology, payments and fraud)
THG’s global real-world infrastructure (including global warehousing across 16 locations, 180+ courier services, product manufacturing across 4 facilities, 29 global data centres) and, finally;
THG’s digital brand building capabilities (including the upcoming launch of a 300,000 sq. ft, and Europe’s largest, studio and digital content hub)
These collectively enable THG to deliver a fully localised and frictionless e-commerce experience to a global customer base, in addition to powering the growth of THG’s own brands internationally (THG’s international sales have grown at an annual rate of +45% since 2015). Uniquely, all partners continue to benefit from the ever-expanding pipeline of technology, operations, digital and data innovation that THG has driven for its own brands, meaning THG’s customers also reap the benefits of THG’s ongoing platform development.