THG Beauty

THG Beauty

THG Beauty is a global leader in digital beauty, with a unique digital ecosystem, including eight prestige owned beauty brands, a leading beauty subscription box with over 500k subscribers per month, and a retailer of over 1,000 third-party brands, whilst also powering the direct-to-consumer websites of an increasing number of beauty brands through the THG Ingenuity division. 

Home to Lookfantastic, the leading online pure-play premium beauty retailer globally, THG Beauty is the critical enabler of the online and international growth of over 1,000 luxury and professional brands across the skincare, haircare, cosmetics and fragrance categories.  

Since the acquisition of the platform in 2010, Lookfantastic has consistently outperformed the global beauty market, delivering 45%+ CAGR over the last nine years and with over half of sales now being international. Due to THG’s unique combination of proprietary technology, global infrastructure and digital brand building expertise, Lookfantastic represents a critical route to market for beauty brands seeking to grow, innovate and connect with global audiences.  


THG Beauty also includes Glossybox, Europe’s leading monthly beauty subscription box business. Together, Glossybox and THG’s Lookfantastic Beauty Box business have 500,000+ monthly subscribers, providing THG with authority as a source of digital beauty education and discovery, while also acting as a highly effective customer acquisition channel for THG Beauty’s retail sites, converting high spending sampling customers to full size sales on Lookfantastic.

THG began building a portfolio of own brand beauty brands in 2015, with the vision of building a disruptive portfolio of digital first-beauty brands, retailed through online direct-to-consumer websites powered by THG Ingenuity.  

The Group now has a substantial presence in the US Beauty market through the acquisition of the US retailers Skinstore in 2016 and Dermstore in 2021.

In addition, Glossybox and Christophe Robin, two European-based businesses, also have dedicated US offices. THG’s US presence was further enhanced through the acquisition of Perricone MD, a US prestige skincare brand in 2020. Given the scale of the US beauty market and the continued channel shift towards online sales, THG sees the US beauty market as a key opportunity for expansion for its beauty brands. 

We are continuing to build on our reputation as a world-leader in D2C beauty with the recent acquisition of Cult Beauty in 2021, an online specialist retailer of emerging, prestige beauty brands across skincare, haircare and cosmetics.

The majority of the division’s own beauty brands are developed and manufactured inhouse, retailed on THG’s websites and delivered directly to consumers globally by the THG Ingenuity platform, and supported by its in-house FDA and BRC A accredited state-of-the-art product innovation and manufacturing facilities. THG’s fully vertically integrated business model, with full control over new product development (“NPD”), branding and design capabilities, has significantly reduced development timelines, with innovation informed by demand insights from THG’s global beauty retail customer base. 

Through THG Beauty, the Group has the stated ambition of becoming the undisputed global digital partner of choice across the beauty industry, powering channel shift from offline to online for its brand partners. THG is uniquely placed to deliver this shift due to its multi-faceted business model, engaging with brands as a retailer, a technology partner, a brand owner and a product developer and manufacturer – the breadth of its relationships are unique in the beauty industry, confirming THG as the industry’s digital strategic leader.